Business as Mission (BAM)  is doing real business with a godly and global mission. BAM is to work, create products and services, to serve people, and add value to communities. BAM is proclaiming, demonstrating, and extending the Kingdom of God as we do business.

Business as Mission

Our missional businesses are part of God’s global mission. He sends us to the world, to all spheres of society – including the business world. We are to make Christ known among all peoples on all continents. BAM means doing business in this global thrust: to all peoples! Thus, we need to be prepared to cross national, cultural and linguistic borders.

We can never be satisfied with just local marketplace ministries, even though they are needed. We must venture beyond our default mode – which for most of us is to stay local, in our Jerusalem, as it were. BAM is doing business with God and for people in Jerusalem, Judea, Samaria, and to the ends of the earth. BAM is a global mission – from everywhere to everywhere!

Mats Tunehag

Business as Mission

Mats Tunehag is a speaker, writer and consultant from Sweden and has worked in more than half the countries of the world. For over 20 years he has had a special focus on developing the Business as Mission, BAM, concept as well as national, regional and global strategic alliances of people and BAM initiatives.

In 2002 he initiated and co-led the first global think tank on BAM, which produced the Lausanne Paper on BAM as well as the BAM Manifesto (2004).  In 2011 he and Mrs Jo Plummer developed another much bigger global think tank on Business as Mission with over 30 national, regional and international working groups. Tunehag is the Chairman of BAM Global. See  

Tunehag was also the Convener of the Global Consultation on the Role of Wealth Creation for Holistic Transformation. See Wealth Creation

Tunehag has served for many years as a senior leader on Business as Mission in both the LausanneMovement and World Evangelical Alliance, and he lectures globally on Business as Mission. 

For more information about Business As Mission, and BAM global please visit  and